Grooming is such an important part of our industry and has increased in demand by 50% in last 5 years. More companies and photographers know the value of hiring a groomer for their set but not all artists know what grooming consists of.

If you are self-taught or a certified makeup artist my recommendations may not apply to you depending of the Board of Regulations for sanitation in your state but for a licensed Cosmetologist, Grooming is all about the Hair, skin prep, makeup and hands too. The male actor, artist or model is the main focus and as a groomer, it is our job to keep him looking fresh with perfect hair, even skin and manicured hands for the shoot. On some sets a Hairstylist, a Makeup Artist and a Manicurist are hired to prep the client. On other sets you may be on your own. In this case I recommend taking care (as much as you can) of all three positions.

Here’s a shoot I worked on for American Crew where we had one person assigned for each department. Having a person on set for each position helped me focus and perfect my responsibility which was cutting and styling the hair.


Photography by David Raccuglia and Model Mason Cutler


Have you ever found yourself zooming in on all the things that should’ve been taken care of when watching a movie, video, or looking at photos?

Becoming aware is not the main problem, what’s worse is the distraction it causes and in my case I often find myself no longer able to focus on the rest of the film or photography. I wonder how many people react the same way I do?

If you look at any form of advertising hands play a huge role and add stylistic value. Sometimes the person you’re working on maintains himself personally groomed. But if our Model/Actor has an active outdoor life, his skin, hair and hands may not be camera ready and lets face it, if he’s not prepped you will lose the audience’s focus on what’s really important, the product. You may ask yourself “shouldn’t the production company hiring the crew already know this?” They may not know or they may think hands are not important for that particular project. In my personal and professional opinion it is always important to be groomed head to toe and for this reason I have made it a goal to prepare and have tools available for anything that need care in all three departments when on set.


Photographer Brett V. King and Model Chazz Nittolo


I keep the preparation simple. I am a hairstylist and makeup artist so I keep my tools and products clean and organized in separate cases. For manicuring I have added a 3 way buffer, nail oil and hand lotion to both of my kits. With such a simple and inexpensive addition to your kit you’ll be able to handle and add stylistic value to any project and gain some star points from the people who hired you.



The men’s grooming industry is expanding all across the globe and is estimated to bring in $21 billion in revenue in 2016.

It has become increasingly noticeable that companies who market products for men have given their ads the “Tom Ford” appeal. Whether its selling shoes, apparel, fitness or simple toiletries, men’s grooming has become top priority when hiring a crew. This is why it’s important to improve your grooming skills and perform the ultimate care. Attention to detail should be applied in photo shoots as well. They way actors and models appear in head shots and their portfolios allow them to market themselves to companies.

This was a fun lifestyle photo shoot I worked where I applied my skills in all three departments. Photographer Hilla Hirtinstein and Model Daniel Josef

Daniel session-1.jpg

I have had the pleasure to work on sets where there’s a person assigned for each service (hairstylist, makeup artist, manicurist, wardrobe) and on sets where it’s just a wardrobe stylist and me. Either type of setting is great. I enjoy collaborating with multiple people and going solo. But solo means more work and time, so if you’re hired to do multiple services make sure to let the photographer/director know how much time you will spend on the client. Communication is key and learning how to time yourself per service will help you stay on track.



 If you’re a licensed Cosmetologist I recommend you pack a few extra things. If you are not licensed but are a perfectionist, like me, you can add a manicuring kit as well. The only thing I would not recommend is adding nail clippers, scissors (shears) as some state regulations are strict about using sharp tools without the proper training and license.


Here’s a behind the scenes photo from a Vevo Stylized interview with Artist G Eazy I worked on. I was hired just for skin prep and makeup application but once I noticed we did not have a manicurist on the team I stepped in and worked my magic on his hands as well.



Director Georgie Greville

Music Artist G Eazy

Production LegsMedia

Groomer Reba Vera

Author: Beauty by Reba Vera

Hairstylist | Makeup Artist | Groomer

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